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This page will provide
a listing of those books we feel provide useful and relevant information
for the entrepreneur and small business owner. This listing is subjective
... there are thousands of books to choose from. These are the ones we
recommend.
Naturally, we highly
(blush!) recommend our own books:
| Title |
Fair
Use, Free Use, and Use by Permission by
Lee Wilson (ISBN: 1-58115-432-1) |
| Publisher |
Allworth
Press, http://www.allworth.com |
| Cost |
$24.95 |
| Description |
An easy to read book that provides guidance in using creative
works - when permission is required; copyright basics and
details of "fair use." |
| Title |
Small
Business Taxes Made Easy by
Eva Rosenberg (ISBN: 0-07-144168-9) |
| Publisher |
McGraw-Hill,
http://www.books.mcgraw-hill.com |
| Cost |
$16.95 |
| Description |
Finally! A tax book for the small business that is
readable AND informative! You need this book - it is absolutely
the best I have seen. Eva Rosenburg knows how to "talk
small business." |
| Title |
Managing
Intellectual Property
by Paul Schaafsma
(ISBN: 1-55571-617-2) |
| Publisher |
The
Oasis Press, http://www.oasispress.com |
| Cost |
$24.95 |
| Description |
Very readable and contains
considerable practical info on patents, trademarks, and othe intellectual
property issues. Also contains a very useful glossary.
|
| Title |
Advertising
without an Agency by Kathy Kobliski (ISBN: 1-55571-553-2) |
| Publisher |
The
Oasis Press, http://www.oasispress.com |
| Cost |
$19.95 |
| Description |
Kind of expensive for
a less than 200 page book but on the other hand it's full of
interesting, practical information. Details on how to advertise
in a variety of mediums including Radio, TV, Print, Direct Mail,
Billboards, etc. Best of all it explains how to get great deals
on your own without having to pay advertising agency fees. Perfect
for small businesses. Also
includes a handy glossary.
|
| Title |
A
View From the Tub by Millie Szerman. (ISBN: 0-9672483-7-X) |
| Publisher |
Stairwell
Press, http://www.stairwellpress.com |
| Cost |
$17.95 |
| Description |
East to read, practical
guide for starting a home-based business. Ms. Szerman writing
style is easy to read and crystal clear. I like books that actually
answer questions and are specific in giving advice. This book
is highly recommended. I
also like the "Case Studies" and "Checklists."
Very informative and useful. One slightly negative comment:
The Resources listing includes only telephone numbers but no
e-mail or URL's!
|
| Title |
The
Consultant's Quick Start Guide by Elaine Biech. (ISBN:
0-7879-5667-8) |
| Publisher |
Jossey-Bass/Pfeiffer,
http://www.pfeiffer.com |
| Cost |
$19.95 |
| Description |
Here is a great "how-to"
guide for those comtemplating consulting as a new career. It
can be very rewarding - if you think through how you are going
to proceed. This easy-to-read guide is a good place to start.
"Quick tips" are sprinkled throughout the text providing
useful tidbits - I like the one that suggests not throwing away
"junk mail" but rather reviewing it carefully for
marketing ideas!
|
| Title |
Simple
Selling by Thomas Ray Crowel. (ISBN: 0-9669917-0-2) |
| Publisher |
Success
Press, http://www.simpleselling.com |
| Cost |
$14.95 - get
it from Amazon.com |
| Description |
A neat little book
(less than 200 pages) full of "selling wisdom." Although
written for the sales professional this book is excellent for
any small business owner - after all, we all must sell. There
is no way you will read this book and not retain a couple of
really useful ideas for your business!
|
| Title |
Cold
Calling for Women by Wendy Weiss. (ISBN: 0-9671268-0-0) |
| Publisher |
D.F.D.
Publications, http://www.wendyweiss.com |
| Cost |
$15.95 |
| Description |
Learn from an expert
- Wendy Weiss has been specializing in teaching "cold calling"
techniques for over ten years. Her book is full of very usable
ideas and good advice. Recommended for anyone is sales. There
is a handy glossary and a listing of book resources (ISBN numbers
would have been handy here to aid in locating the reference).
No index is included.
|
| Title |
The
Complete Guide to Selling your Business by Paul S.
Sperry & Beatrice H. Mitchell. (ISBN: 0-7494-2904-6) |
| Publisher |
Kogan
Page, http://www.kogan-page.co.uk |
| Cost |
$24.95 |
| Description |
A very practical guide,
with step-by-step advice for selling your business. Details
on choosing between an IPO and outright sale, evaulation techniques,
and a very informative case study are included. Other useful
information includes a glossary, sample agreements and a due
diligence checklist.
|
| Title |
Mastering
Home Networking by Mark Hendricks
(ISBN: 0782126308) |
| Publisher |
Sybex,
Inc. 1151 Marina Village Parkewy, Alameda, CA 94501 |
| Cost |
$29.99 |
| Description |
Home Networking is handier
than you might think. Many homes now have two (or more) computers
and by networking you can share computers, internet connections,
software, and data files.
This handy reference
will - using language anyone can understand - guide you through
the networking process on Windows 95, 98, MacOS, and Windows
2000 (and more!).
|
| Title |
Beep!
Beep! Competing in the Age of the Road Runner by Chip
R. Bell and Oren Harari (ISBN: 0446523534) |
| Publisher |
Warner
Books, 1271 Avenue of the Americas, NY, NY 10020 |
| Cost |
$23.95 (available
at a discount from most of the online book stores) |
| Description |
We get a lot of books
to review and seldom do I read a book from cover to cover. "Beep!
Beep! is an exception - I LOVE this book. Highly entertaining
and good advice on nearly every page!
|
| Title |
Starting
from "No": 10 Strategies to Overcome Your Fear of Rejection
and Succeed in Business by Azriela Jaffe |
| Publisher |
Dearborn
Financial Publishing, 155 N. Wacker Drive, Chicago, IL 60606
(312) 836 4400 |
| Cost |
$17.95 |
| Description |
Widely
recognized as the nation's foremost expert for the emotional and
interpersonal challenges of entrepreneurship, author Azriala Jaffe
now tackles the subject of rejection that typically comes with the
territory in business today. While often leading to poor business
results and employee negativity, rejection is commonplace in today's
society, however has the ability to be overcome. Starting From "No,"
helps consumers differentiate between customer feedback and personal
attacks, and discusses effective strategies to overcome the fear
of rejection in business. |
| Title |
Marketing
with Speeches and Seminars by Miriam Otte |
| Publisher |
Zest Press, 8315
Lake City Way NE, Seattle, WA 98115-4411.
(888) 829 9278 |
| Cost |
$16.95 |
| Description |
Speeches
and seminars are a great way to gain exposure for you and your business.
Here is a step by step guide to assist you in taking advantage of
these marketing tools. Excellent appendix of additional resources. |
| Title |
Let's
Go Into Business Together by Azriela Jaffe |
| Publisher |
Avon Books, Inc |
| Cost |
$12.50 |
| Description |
Learn
the essential secrets of successful business partnering. Here is
the practical information you need to assess and choose a business
partner. "Real life" stories provide valuable lessons
for the reader. Considering a partner? This book is a MUST
read! |
| Title |
Guide
to Professional Services by Leonard Bisk |
| Publisher |
John Wiley & Sons |
| Cost |
$19.95 |
| Description |
How to select and manage
lawyers, bankers, accountants, consultants, and other professionals
you will deal with on an almost a daily basis. Particularly useful
are questions to ask when selecting a professional. Also included
are tips for finding, hiring, controlling costs, monitoring performance
and payment methods. |
| Title |
The
Essential Business Buyer's Guide by the Staff of Business
Consumer Guide |
| Publisher |
Source books, Inc. 1 (800)
938-0088 |
| Cost |
$18.95 |
| Description |
Selecting a product or service
for your business? This guide provides specific selection criteria
and vendors for hundreds of topics ... too many to list here but
just about everything you purchase is here! You will have a lot
of research time with this reference!
Here's an example. Say you're
looking for business insurance. The guide lists four of the largest
providers with telephone numbers add ratings; types of coverage,
tips for choosing a policy, selecting a broker, pricing and a
short glossary of insurance terms.
This book should be on your
desktop at all times.
|
| Title |
The
Complete Book of Small Business Legal Forms by Daniel
Sitarz, Attorney |
| Publisher |
Nova Publishing Company 1
(800) 748-1175 |
| Cost |
$19.95 or $29.95 with diskette
containing all forms |
| Description |
Contains over 125 of the
most useful legal forms for small businesses, including forms for
contracts, bills of sale, real estate forms, employment, and powers
of attorney to name a few. The available diskette contains all forms
in ASCII format which is readable by most word processors. Very
handy.
But remember, these forms
are NOT a substitute for your own legal advisor. For example there
is an "Agreement for Sale of Business" form which is very useful.
However you surely would not want to sell your business with out
the involvement of an attorney!
|
| Title |
Start
Run & Grow A Successful Small Business, 2nd ed. Susan
Jacksack, Editor |
| Publisher |
CCH Incorporated 1 (800)
248-3248 |
| Cost |
$24.95 |
| Description |
Now in its second edition
with updates throughout. Over 700 pages of information you need
for a successful small business. Major topics include starting,
planning and financing; marketing; collecting, tracking and managing
finances; hiring, managing, and firing employees; building personal
wealth.
An informative glossary
and complete index are included.
|
| Title |
Strategies
for Successfully Buying or Selling a Business. Russell
L. Brown |
| Publisher |
The Business Book Press,
Niantic, CT |
| Cost |
$29.95
Purchase this book now! |
| Description |
This book is mandatory for
anyone who is purchasing or selling a business. Proven techniques,
insider's secrets, and fundamentals for business buyers and sellers
to find each other and successfully close the deal. Well organized
and packed with useful information on eve page. |
| Title |
How
to Market A Product for Under $500. Jeffrey Dobkin |
| Publisher |
The Danielle Adams Publishing
Company, Merion Station, PA
1 (800) 234-4332 |
| Cost |
$29.95 |
| Description |
This BIG book (nearly 400
pages) provides ready to use (read "practical") marketing techniques
that a small business can immediately put to use at little cost.
Major topics covered include using the press, direct mail techniques,
marketing through magazines, advertisements, and a detailed $500
marketing campaign. Learn about the biggest marketing mistake nearly
every business makes and what to do about it. This is a very useful
book. Highly recommended. |
| Title |
101
Best Home-Based Businesses for Women & 101 Best Small Businesses
for Women Priscilla Y. Huff |
| Publisher |
Prima Publishing, P. O. Box
1260, Rocklin, CA 95677. (916) 632-4400 |
| Cost |
$12.95 & $14.00 |
| Description |
Choose the perfect home-based
or small business with help from these two books which discuss the
details of starting and operating a large number of specific businesses
from aquarium services to songwriter. A great deal of very useful
information. Visit the author's website at http://www.littlehse.com.
|
| Title |
The
Business Card Book Dr. Lynella Grant |
| Publisher |
Off the Page Press, P. O.
Box 1269, Scottsdale, AZ 85252. (602) 874 0050 |
| Cost |
$17.95 |
| Description |
Everything,
and I mean everything, you ever wanted to know about designing effective
business cards! This 500 page (!) book is a major reference work. |
| Title |
Home
Office Know-How Jeffery D. Zbar |
| Publisher |
Upstart Publishing Company,
155 N. Wacker Dr., Chicago, IL 60606-1719 |
| Cost |
$12.95 |
| Description |
This little
book (123pgs) is a bit expensive but is a good resource for operating
a successful business out of your home. Although lacking in specific
details there is a lot of "food for thought." We also
liked the numerous Internet references for further information (The
URL for Pro-Net is noted incorrectly as pro-net.sba/gov rather than
the correct pro-net.sba.gov). We recommend this book because it's
a quick read that will get you thinking about a lot of important
elements of a home business |
| Title |
The
Work At Home Balancing Act Sandy Anderson |
| Publisher |
Avon Books |
| Cost |
$12.00 |
| Description |
An excellent
book for those of you thinking about starting a home-based business.
This 264pg book covers a lot of territory and contains many very
useful references. Unfortunately, no index is included which makes
it difficult to use the book as a reference. The author correctly
points out the major lifestyle change that will occur when working
at home and then proceeds to give good advice for coping with the
changes. Recommended. |
| Title |
Shamless
Marketing for Brazen Hussies Marilyn Ross |
| Publisher |
Communication Creativity,
Buena Vista, CO |
| Cost |
$19.95 |
| Description |
Don't let the
title fool you - this is a great book for both genders! Over 350
pages of great ideas to assit you in operating a successful small
business. Also included is some very useful reference information
- marketing plan outline, Government sources, entrepreneurial organizations,
marketing associations, suppliers and a recommended reading list. |
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