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We hope
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Newsletter is free. Subscribe now - it's easy!
The
Small
Business Advisor
Newsletter for December,
2000
(ISSN #1089-3121)
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CONTENTS
Notes, tips, etc
Cash Management (Planning)
Website Traffic Building
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NOTES/TIPS/etc
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WEBSITE HINTS.
If your website includes online shopping remember these basics to ensure
a visitor will stay and order:
1. Keep it SIMPLE. Navigation should be instantly obvious to the user.
2. Make sure you have an effective search tool - most visitors don't "browse"
but rather are looking for a specific item.
3. Use the center of the page for important messages. Visitors are drawn
to graphics in this area.
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ONLINE SALES. When designing your online shopping cart, keep this in mind:
According to bizrate.com here are the major items that users of on-line
shopping carts say contribute to their decision to place an order - in
order of importance: Free Shipping, Incentives, Online Coupons, Effective
Search tool, Featured items.
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INTERNET ADVERTISING. Don't believe the stories that predict the demise
of online advertising. According to eMarketer, online ad sales will be
$6.1Billion this year and 9.5Billion next year and continuing to increase
to $21 Billion in 2004!
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FINDING INFORMATION. There are plenty of search engines to choose from
but they vary greatly in how well they actually "find" information. The
old standby, Yahoo, may no longer be the best choice. According to some
studies, the very best now include Google, Northern Light, Direct Hit
and Hotbot (URL's follow).
http://www.google.com
http://www.northernlight.com
http://www.directhit.com
http://www.hotbot.com
Remember also that
most of the information available on the Internet is NOT indexed by search
engines! Here are some sites to check for an amazing amount of information
that may not be found via the more traditional search techniques. http://dir.lycos.com/Reference/Searchable_Databases
http://www.webdata.com
http://www.maxbot.com (fantastic!)
http://www.firstgov.gov
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The Internet Marketing Center, http://www.marketingtips.com/t.cgi/7115
Marketing tips, strategies, and secrets for internet marketing, online
advertising and website promotion that will skyrocket your small, medium
or home based business profits through the roof.
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CASH MANAGEMENT by Robert Sullivan
The value of planning
in operating a small business can't be overemphasized. I hope you all
are taking the time for this. This short article discusses the specifics
of CASH planning - not fancy "projections" but real cash needs planning
for the coming year.
Every business is
different so you must research your own specific needs. My consulting
business does not have significant cash reserve needs but on the other
hand our publishing business does need reserves - to cover the cost of
large printing jobs and to sustain us during the typical 90-120 days it
takes to get paid in this industry. Look at your own situation and ensure
you have the cash to continue operating. Think "worse-case" when figuring
your reserve amount. What if your major customer is late paying their
bill?
Part of cash flow
planning is to set up a line of credit with your bank. If your business
is new obtaining a line of credit is tough - it's almost certain you will
have to personally guarantee this line. It takes time to set this up so
don't wait until you actually need cash! This line of credit can be very
handy, for example, in purchasing materials that have been unexpectedly
reduced in price. It might make sense to stock up at the lower cost. Without
your line of credit you might have to pass up opportunities such as this.
Stay in close touch
with major customers. It might be necessary for you to assist them in
the event that they have cash problems. It might be to your advantage
to carry them for a while. Again, your line of credit will come in handy.
Helping a customer can make him a life-long loyal customer!
Good cash management
also requires you keep good records of expenses. It's easy with the software
that is available. Programs such as Quicken and Quickbooks make organizing
and tracking expenses an easy job. You should always check actual expenses
against your planning numbers - make adjustments as necessary.
Watch receivables
and payables closely. Take advantage of prompt pay discounts and avoid
late payments! Don't let outstanding accounts go much beyond the due dates
- this can affect your cash flow projections.
The good news about
cash flow planning is that you will not have to worry about it and this
gives you more time for the all important customers and employees.
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MORE IDEAS FOR INCREASING TRAFFIC TO YOUR WEBSITE by Robert Sullivan
1. My favorite -
start an e-mail based newsletter - like this one!
2. Print up a small inexpensive "card size" announcement for your website
- include the URL and a short description of the site and what it offers.
Place one of these cards in EVERYthing you mail!
3. Make sure you include a "signature" at the end of your e-mail correspondence.
4. Ensure your site is "search engine friendly" and register on all the
major search engines. It's time consuming but worth it. Learn more about
this at http://www.searchenginewatch.com.
5. Consider "premium" placement in sites like Yahoo and Google. Cost is
$200 and up but can be well worth it.
6. Announce your website to all existing customers. Word of mouth advertising
is powerful.
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5 GREAT HOME BUSINESS IDEAS by Ed Simpson
Many people want
to start a home-based business, but don't know where to begin. Often they
have trouble coming up with ideas for a business. The best home-based
business will take the following factors into account.
What skills do you
have or can easily learn?
What do you have an interest in, and like to do?
Can the business be successful?
Where and how will you contact potential customers?
Do you have the necessary marketing skills?
This article will
provide you with details of a few easy to start home based businesses.
These ideas will give you a starting point in your search for the right
opportunity for you. The Internet has opened up many new exciting possibilities
for starting a web-based business at home.
1. Sell you own
designs on custom made Tee Shirts, Mugs, or other items.
Here is a web site that allows you to quickly set up an online store to
sell custom made tee shirts and other items. Your store will feature online
secure ordering and accept major credit cards. Best of all it is Free!
You can visit http://www.cafepress.com/
to set up your store. Here is how this works. Once your store is set up
you send in the designs (pictures, graphics or text). Cafepress will create
the imprinted items with your design whenever an order comes in. They
charge a base price for each item. For example the Tee shirts are $10.95.
If you sell the shirt for $15.95 you will earn $5 per sale. Cafepress
then sends you a check each month with your earnings.
This is an easy
business to get started in. It enables you to produce nice custom made
items at reasonable prices and Cafepress processes the orders for you.
This leaves you free for marketing and promotion.
2. Open an Online
Store
Now, you can easily open an online store that has the following advantages:
a professional appearing web site, features thousands of items, secure
online ordering, and charge card processing. If you were to do this on
your own it might cost several thousand dollars just to get started. But
with Vstore it will cost you nothing.
You will earn from
10% to 30% commission for each sale that your store makes. Vstore enables
you to set up more than one store. Each can be based around a theme. For
example; golf, toys, computers, or other product areas. You can find out
more and sign up for your own vstore by visiting http://www.vstore.com
3. BUY A HOME BUSINESS
There are more home-based businesses available to be bought than you might
realize. A business owner might want to sell for a variety of reasons
such as: they are ready to retire, they want to move to another opportunity,
they are tired of operating a business, or they want to raise cash. You
may be able to discover a gem of a business.
There are home-based
businesses advertised on the Internet. Here is one of the best web sites
that lists a large variety of businesses for sale: http://www.bizbuysell.com.
Another method is to use a search engine such as altavista.com to look
for businesses for sale.
4. Create E-books
for fun or Profit!
E-books (electronic books) are sweeping the net like crazy. These are
books that are distributed as computer files instead of on paper. They
have many advantages such as: anyone can publish an e-book, they cost
almost nothing to create and sell, and they are easy to distribute over
the Internet. One woman reports earning over $4000 per month by selling
e-books.
If you write well,
or have a friend who does, you can publish an e-book and be selling it
over the Internet rather quickly. One of the keys to success is finding
a niche topic and writing a high quality book. This will help you to obtain
favorable reviews and gain free "word of mouth" advertising.
There are several
methods for creating e-books. First you produce the text files for the
book using a word processing program such as MS Word. Next you import
the book files into special e-book creation software. This software will
automatically create the e-book for you. E-book software programs cost
from $39 to $250. To find out more about creating e-books visit http://www.homebiznews.com/ebsale.htm
5. Start Your Own
Auction Web!
Everyone is familiar with the huge success of ebay.com. This gigantic
auction web has made millions for their owners, but there are a few small
auction sites that are also producing an income for their owners. Here
are some tips on how to get started.
* Visit the following
sites to gain insights on how others have started action web sites http://www.ebay.com,
yahoo.com, and haggle.com. Bid on a few items and maybe try to sell items
with your own auctions.
* Decide upon a theme for your auction site (example - general merchandise,
computers, guitars, crafts, books, etc.)
* Visit the following site to learn how to obtain auction site software
http://www.everysoft.com/auction.html. This software can be installed
on your website and allows you to customize your own auction site.
* Visit http://www.dealnetwork.com/ Set up your own online Auction site.
* Visit http://www.internetauctionlist.com/ for information on operating
successful auctions.
Operating an auction
site is fairly easy. However, it does take a lot of work to promote the
site, and make it successful! Many people are also having great success
by selling at auction sites such as Ebay.
Today, the Internet
makes it easier than ever to start a small home-based business. And these
small businesses have the chance to grow quickly. The real work in any
home based business is in marketing and promotion. You can learn more
about operating a successful web based enterprise from the new E-book
"Cash From the Internet". Visit http://www.homebiznews.com/imoc1.htm for
more details.
You can also gain
a business education on the Internet. You can do this by visiting successful
business sites and observe their methods. Any way is to subscribe to a
few of the Free business ezines that are available from many web sites.
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