Your Network: relatives, friends, associates, acquaintances, friends-of-friends,
employees, bosses, experts, professionals, consumers, prospects, clients,
suppliers, distributors, anyone you- know, meet, run-into, see anywhere.
. . Meet as many people as you can, but work closely with only the few
that add value. Network: the starting point for info & income.
How you make, maintain and use Contacts to build your own personal Info
Network:
1) get to know people: their likes, dislikes, hopes, fears. . ., even
their birthdays (show a genuine interest in them; and interact with them)
2) ASK questions and for opinions and Business (you never know
what will turn up)
3) SAVE names, numbers, titles and pertinent info
4) CALL, fax, e-mail, telex, wireless, computer/modem and page
them
5) VISIT them, take field trips
6) DINE with them, take them out to eat, do "power" lunch
7) WRITE, fax and e-mail them; use the power of the post
8) RETURN the favor, also JOIN their network
9) Ask for REFERRALS and other sources
10) THANK, Reward & Impress them; always keep them happy
and satisfied
Networks involve everyone, friends, relatives, strangers. . . It doesn't
make a difference. Most people gladly help someone seeking their "expert"
views. Start by contacting everyone you know. They bend over backwards
to help you, overjoyed at the thought of helping or showing their "expertise."
Supply them with the right methods. Maximize their helpful efforts. Use
contacts to make Contacts. Get what you need. Network!
The next step is recruiting new people: real experts, organizations, "strangers".
. .You never know who can help. It's in your interest to have as many people
as you can working with you. Use all people, methods and sources available
to find FREEBIES. When you need info fast, can you afford to miss free
money, info or advice? Make the process as simple as you can with your
Contacts.
Why reinvent the wheel? Networks
help you find, buy or sell it!
"Ask and ye shall receive!" Grow your own grapevine. Create your own
opportunities. Nearly everyone can be useful, no one is too BIG or too
small. You know the saying "out of the mouths of babes." It's true, many
people have an uncanny way of simplifying difficult things. But if you
don't ask you'll never know. Also find those who have experienced what
you hope to. Ask for their advice and invaluable insights. Talking to them
has a way of getting your creative juices going. This allows you to create
your own solutions, free. Build your Info Network and use it!
Talk isn't cheap - - it's
free!
Everyone offers an opinion, if asked, even pros like attorneys and accountants.
Have an idea of what you need, before you start. Speed it up: Make a list
of what's to be covered. Subtly steer the conversation where you want to
go. Be conversational but direct. Ask for referrals. But do NOT be a pest
or pump them for "free" advice. Also consider using surveys, questionnaires,
focus groups. . . Chances are you will find more or different information
than anticipated and much of it may not be applicable. But always remember
it's free! Just ask.
It's WHO you know, WHAT you
know and HOW you use it!
Build your personal Info Network to increase your speed and proficiency
in getting what you need without spending hard dollars. You will make friends,
build important alliances and set up a distribution system. One way to
receive tons of info is by having powerful influential organizations assist
you. But also realize no one is too small to help. Use everyone. Use one
network to build Networks, "the more the merrier." Learn what people want
then show a genuine interest in them. Communicate. Go get 'em!
(Excerpted from Arthur A. Hawkins II's book, "THE Self-Employment Resource
Guide" ($25) ©Copyright 1996. For more info: A_Hawkins@nwu.edu)
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