BOOKS for Small Business
Small Business Start-Up Guide
by Robert Sullivan
THIRD EDITION contains 20% more pages in a new larger
size format, updated information in most chapters, and new informative
THIS TITLE IS NOW OUT OF PRINT.
Copies may still be available in bookstores or libraries.
the prestigious Library Journal's "LJCollection" as
a recommended core purchase for all library small-business collections.
Read the entire
- "Sullivan...writes clearly
and concisely, offering new entrepreneurs a starting point to owning
and operating a business." Library Journal
- "helpful checklists...recommended
for those...who want to make certain they are not missing something"
- "Sullivan offers a lot of
practical advice on a wide range of topics you need to know ..." Small
Business Opportunities Magazine
"...the more experienced entrepreneur
can benefit from Sullivan's extensive small business resources directory...",
Income Opportunities Magazine
Here is some of what you will learn!
- The 14 qualities
of most successful entrepreneurs. How to strengthen yourself in each
- The three big
reasons for most business failures. You can avoid each one.
- Is a limited
liability corporation for you? Why you need to take a close look at
- When a partner
really can increase your change for success, despite the familiar horror
- When to disregard
your attorney’s advice, and when his advice is absolutely essential.
- 10-point checklist
to finding a good bank you can work with.
- Important: Keep
your customers! You will if you follow the advice given in Chapter 10
- 11 quick and
easy ways to double your profits.
- How to 'look
professional' in a home-based business
- Checklists throughout
- References - Contact Information for every state - Internet sites
In the downsizing and reengineering
chaos that is sweeping business and government today, many Americans who
know little or nothing about what is required to start and operate a small
business are being driven to do just that in order to survive. The Small
Business Start-Up Guide by Robert Sullivan (Information International,
Publisher) is written for these future business owners. Sullivan's book,
which draws from his own personal successes and failures at small business
start-ups on two continents, makes it easy for the reader to understand,
appreciate, and apply the important lessons being presented.
The Small Business Start-Up Guide
drives home, through interesting and useful business "truisms," the important
lessons that can spell success or failure for any new small business.
Supporting text, personalized vignettes, and numerous, easy to follow
"checklists" make it easy for the reader to summarize the lessons that
are so important to the emerging entrepreneur. For example, Sullivan shows
the reader how such truisms as..."Business success will be directly proportional
to how much you love what you are doing;" "A friend or family member does
not necessarily make a good business partner;" "Without marketing, failure
is guaranteed;" and "Planning is mandatory for business success. Fail
to plan and you plan to fail" were developed through real-life business
The book also provides an easy
to understand treatment of the selection and application of computer technology
for the new small business, including the importance of the internet in
today's marketplace. This latter subject is covered in enough detail that
the reader can take early advantage of this new and important business
And, perhaps one of the most important
features of The Small Business Start-up Guide, is the references provided
at the end of each chapter. These references are a "roadmap" that the
reader can follow to other viable sources of help and information.
- FOCUS YOUR ENERGY
- Assessing your own entrepreneurial
qualities. Deciding what is best: start, buy, franchise?
- GETTING STARTED
- Corporation, partnership,
or sole proprietorship.
- FINANCING YOUR
- Where to find startup
capital and the dangers.
- CHOOSING A PARTNER
- What to look for in a partner.
- PLANNING FORSUCCESS
- Practical advice on the
planning process, why it's important, and how to plan for success
- GET PROFESSIONAL
- Choosing and working with
accountants, attorneys, and insurance agents.
- ESTABLISHING A
- How to choose and deal with
- SEPARATE HOME AND
- Discusses the significance
of separation of home and business.
- MARKET! MARKET!
- Simple suggestions to get
you going along with reference material.
- PROTECT THYSELF
- Discussion of personal guarantees,
partnership agreements, and insurance.
- HIRING AND WORKING
- Policies, responsibilities,
and working with employees.
- GET TECHNOLOGY
- Selecting and using computers
in business, security issues, FAX machines, copiers.
- THE INTERNET
- What it is and why it's
important to your business. Getting connected and using it effectively.
- LEARN TO COMMUNICATE
- Guidelines for speaking
- DAILY OPERATIONS
- Saving money, selling your
product or service, selling yourself, and telephone usage.
- Appendix I: Reference
- Appendix II: Checklist
- Appendix III: Home
- Appendix IV: Internet
- Appendix V: Merchant
- Appendix VI: Small
- Appendix VII: State
- Appendix VIII:
Doing Business with the U.S. Government
Appendix IX: Internet Milestones
Appendix X: Small Business Tips
6 x 9 inches, trade paperback,
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